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  • TikTok

Social Media Marketing Simplified: A Guide for Beginners

Over 4.5 Billion people use social media. That’s half of the world's population. If you’re not on social media, you’re either lying, or old.


Jokes aside, social media is pretty much mandatory for businesses. Not having a social media account for your company is almost like having a business without having a storefront. It’s possible but depending on your type of business you could face challenges.

  • Quick guidelines to follow

1. Count the cost, not just financially but also your time.


In business, we’re all aware of the term “ROI” (Return on investment) although the majority of people think about ROI in a monetary way, we ought to consider the value of our time, especially when using social media. Spending time on social media whether creating or consuming content can demand a lot of your time that could be spent elsewhere. Consider building a schedule for your social media content as well as how much time you’ll spend creating the content itself.


2. Keep it simple.


As mentioned in our guide to bringing your brick-and-mortar business online, keeping it simple early is a must. Don’t worry about things in the short term that can be changed in the long term. Sometimes start-ups will spend weeks thinking about what name they’re going to use for the business. Don’t do this with your social media handles, all of the worries you’ll probably have early on can be changed later on.


3. Use online tools to help you


If you struggle with creativity, online design tools like Canva and Photoshop are going to be your best friend. Canva is simple to use and has free user-generated designs that you can use to advertise your business on social media.


Tools like Unum and Hootsuite help to schedule posts and to see what they will look like on your feed before posting them. Scheduling posts either once a week or once a month will help in the long run.


4. Platforms


The options are endless, but don’t let this overwhelm you. In 2023 the pinnacle of social media platforms are Instagram, TikTok, Facebook, X, Snapchat and Reddit.

Before panicking about what platform to get on first, reverse engineer your audience and ideal customers. Figure out what platforms they are on and go for that route. If you’re in the equestrian industry, think about using Facebook and join local Facebook groups. If you’re an artist, get on TikTok and make videos that other artists are making.


"Spend at least a week studying your competitors and how they are gaining success on social media."
  • Content Creation

Data is King, Content is Queen! As mentioned in our quick guidelines section, it can be a challenge if you struggle with creativity although this isn’t a hurdle that should stop you.


If you do find yourself having trouble writing copy for products and services or you don’t know where to start designing an image or logo then we’d highly recommend hiring someone to do the work for you. Feek Media Group has years of experience creating social media content for businesses in all kinds of industries. Our experience has exposed the trials and challenges that come with social media and content creation.


Due to quick and easy media being on the rise in the last decade, ironically people are no longer interested in lengthy articles like this. People today want entertainment quick, easy and bite-sized. Enter video content. Platforms such as TikTok and Instagram are now full of short-form videos going viral every day. When was the last time you remember everyone talking about a long video, article, blog or newspaper article that you just “have to see”


Short-form videos, usually no longer than sixty seconds are a great way to advertise your business, there is no business that wouldn’t thrive creating this kind of content.


chiro-practitioners, artists, dentists, clothing companies and even lawyers are all businesses that have recently gone viral using platforms like Instagram reels and TikTok to promote their services and products.

Content Pyramid Social Media Marketing

A Content Creation model known as the “Content Pyramid” has become popular with businesses that have the resources to create long-form content such as blogs, vlogs and podcasts as this is a great way to save time and share as much content as you can on social media.



A Content Pyramid is used by major players and public figures to save time on content creation. Lots of public figures will do a “Podcast marathon” in which they feature on 5-10 different podcasts all in one month, they’ll then hire a video editor to snippet out short clips to be trickled down and posted on various social media channels. This method can allow for a content stock for 3-6 months depending on how frequently you plan on posting.

  • How to start a campaign for your business

A Social Media campaign is an excellent way to kickstart your online presence with a structured approach.


Content Creation: Begin by creating engaging and relevant content. Craft posts that resonate with your target audience. Ensure your content aligns with your brand's voice and message. Remember, consistency is key. Develop a content calendar to plan and schedule your posts in advance.


Paid Campaigns: To amplify your reach and visibility, consider investing in paid advertising campaigns. Most social media platforms offer advertising options tailored to your budget and objectives. Whether it's boosting posts, running targeted ads, or creating sponsored content, paid campaigns can help you reach a broader audience.


Identify Your Goals: Define clear objectives for your campaign. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Knowing your goals will help you tailor your campaign strategies accordingly.


Target Audience: Determine your target audience. Utilize the platform's audience targeting tools to reach the right demographics, interests, and behaviours. The more precise your targeting, the more effective your campaign will be.


Budget Allocation: Set a budget for your campaign. Allocate your budget strategically across different ad formats and platforms. Monitor your spending closely to ensure you're getting a good return on investment (ROI).

Ad Creatives: Create eye-catching visuals and compelling ad copy. Your ad should grab the audience's attention and convey your message effectively. Test different creatives to see which ones resonate best with your audience.

Monitoring and Optimization: Regularly monitor the performance of your campaign. Track key metrics such as click-through rates, engagement, and conversions. Use this data to make informed adjustments and optimizations. Social media platforms often provide analytics tools to help you gauge your campaign's effectiveness.


Engage with Your Audience: Don't forget to engage with your audience. Respond to comments, messages, and inquiries promptly. Building a genuine connection with your followers can foster trust and loyalty.


Measure Results: After your campaign concludes, assess its results against your initial goals. Analyze the data to understand what worked and what didn't. Use these insights to refine your future campaigns for even better results.

  • “Influencer” marketing

Influencer marketing is kind of like what people thought when the Wright brothers invented the common aeroplane. It shouldn’t work, but for some unknown reason, it does.


“Influencer” marketing which bears a title that is mostly misused, is a method of marketing a product, service or experience using a person (or in more recent cases, an animal) to influence their loyal audience to visit your business.


Influencer marketing has been used for a lot more years than you may think, even way before social media became a thing. From the early 1900s cigarette companies would use product placement in movies displaying attractive models using certain brands.


Influencer marketing then and now

"People are easily influenced by characters that they respect and love."

There is no harm in using influencers in an ethical way though. Many businesses have seen a lot of success paying bloggers and Instagram models to post about their products. In return, their followers gain a new interest in the products and services they are seeing displayed.


If you are interested in pursuing Influencer marketing for your business, we recommend creating long-term relationships with public figures and creating more of a genuine sponsorship than paying for a random post from a celebrity who is making thousands a day from lying about how much they love certain products.


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